The Art of the Luxury Market: What Sets the Best Advisors Apart

There is a common misconception that luxury real estate is simply regular real estate with a higher price tag. After three decades in this industry, I can tell you with certainty: that's not true. Luxury is a different discipline entirely.

Privacy and Discretion Come First

High-net-worth clients have concerns that don't apply in the standard market. They need advisors who understand how to market a property without broadcasting their personal circumstances. They need someone who handles sensitive financial information with the utmost discretion. And they need an advisor who knows when to say nothing.

The advisors in my luxury network have built their reputations, in part, on what they don't say publicly.

Marketing That Matches the Property

A $10 million listing deserves marketing at that level. That means professional photography and videography, architectural-quality materials, targeted outreach to qualified buyers — not just mass email blasts. It means relationships with other luxury advisors across the country and around the world who may represent exactly the right buyer for your property.

Negotiation at the Highest Level

Luxury transactions involve complex negotiations, often with sophisticated buyers who have experienced advisors of their own. The best luxury agents know how to protect their clients' interests without sacrificing the deal — and they've done it enough times to know the difference between a negotiation and a game of chicken.

Who I Refer in the Luxury Space

Within my network, I work with luxury specialists in markets ranging from Beverly Hills and the Hamptons to London, Paris, Florence, and beyond. If you or someone you know is preparing to buy or sell a luxury property, I'd be honored to make the right introduction.